Liquid Culture
Puerto Rican bartenders and mixologists posed together in a dark studio around a table set with cocktail glasses, a shaker and fresh garnish.

Liquid Culture

Presented byB. Fernández & Hnos.

The people behind Puerto Rico's bar, and the places every bottle comes from.

Liquid Culture is a year-long program of masterclasses, competition and public tastings for the island's bartenders, venues and the guests who sit across from them. Seven spirits, seven origins, one community.

Call me if you canExplore the origins
Seven origins

Every bottle has a place.

Each spirit in the program comes from somewhere you can point to on a map. Learn the place and you understand the drink. Choose an origin to read it.

    Spirit
    Raw material
    What it teaches
    The serve

    The lineup

    Seven bottles. One culture.

    • Absolut bottleAbsolutVodka
    • Jameson bottleJamesonIrish whiskey
    • Espolòn bottleEspolònTequila
    • Wild Turkey bottleWild TurkeyBourbon
    • El Recuerdo bottleEl RecuerdoMezcal
    • Williams & Humbert bottleWilliams & HumbertSherry
    • San Juan Artisan bottleSan Juan ArtisanRum
    On screen

    The culture, in motion.

    Three short pieces made for the feed. They play on mute; tap Sound to hear them.

    • Mezcal is…

      Smoke, salt and lime. A 6-second love letter to agave.

    • Caffeine made me.

      An espresso martini for the night that's just getting started.

    • A cosmo is a kiss.

      Cold, pink and over in a second.

    The program

    Three ways in.

    Learn behind the bar, compete on stage, or pull up a chair. Every event in the calendar belongs to one of three strands.

    Sessions

    Masterclasses and short modules on each origin, led by brand ambassadors and working bartenders.

    For bartenders & venue staff

    Circuit

    The competition. Three live heats, a semifinal and a Grand Final, with separate New Wave and Masters divisions.

    For bartenders

    Table

    Guided tastings and dinners at partner venues, where a bartender walks twenty guests through three origins.

    For guests 18+

      Sample calendar. Dates and venues to be confirmed.

      Find your track

      Where should you start?

      Three questions. Your answers point you to the Sessions track that fits how you work behind the bar.

      What do you reach for first after a long shift?
      Which part of the job do you want to get better at?
      Where would you rather travel to learn?
      The Circuit

      How the season runs.

      New Wave (under three years behind the bar or no podiums) and Masters compete in the same heats with separate judges and prizes. Nothing is tied to what a venue buys.

      Jan – Feb

      Open call

      Apply, pick your division and finish the entry module.

      May – Jul

      Three heats

      Clear spirits, barrel, and agave & cane. Top three of each division take a cash prize.

      Aug

      Semifinal

      Top 12. A three-drink menu that crosses five origins.

      Sep

      Grand Final

      Top 6. The champions travel to the origin of their signature spirit.

      For bars, restaurants & hotels

      Host the culture.

      • On-site Sessions for your whole team
      • A monthly three-origin drink card for your menu
      • Priority to host Table nights and live heats
      • A Liquid Culture plaque and a spot on the venue map
      Become a host venue
      Liquid Culture
      Host venue
      Åhus · Midleton · Jalisco · Kentucky · Oaxaca · Jerez · Vega Alta
      Last call

      Call me
      if you can.

      Dial your number on the bar phone and hit ring. We'll call you back before the ice melts.

      Dial your number

      Concept prototype: calls on this page don't go anywhere yet.